PERBEDAAN BRAND PERFORMANCE DALAM BRAND COMMUNITY: INDEPENDEN VS MILIK PERUSAHAAN

BENIPRA ADINUGRAHA, ANTONIUS (2009) PERBEDAAN BRAND PERFORMANCE DALAM BRAND COMMUNITY: INDEPENDEN VS MILIK PERUSAHAAN. Masters thesis, BINUS.

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Abstract

PERBEDAAN BRAND PERFORMANCE DALAM BRAND COMMUNITY: INDEPENDEN VS MILIK PERUSAHAAN - Online brand community, Attitude toward brand, Brand involvement, Brand loyalty, Community participation, Online sense of community

Item Type: Thesis (Masters)
Additional Information: TS-R-2009-0215
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:33
Last Modified: 11 Jan 2012 20:33
URI: http://eprints.binus.ac.id/id/eprint/10102

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