ANALISIS PENGARUH BRAND IMAGE, BRAND AWARENESS, PERCEIVED QUALITY, DAN SWITCHING COST DALAM PEMBENTUKAN BRAND LOYALTY PENYEDIA LAYANAN INTERNET CABLE DI WILAYAH JAKARTA DAN SEKITARNYA.

EKA PERMANA, DOROJATUN (2009) ANALISIS PENGARUH BRAND IMAGE, BRAND AWARENESS, PERCEIVED QUALITY, DAN SWITCHING COST DALAM PEMBENTUKAN BRAND LOYALTY PENYEDIA LAYANAN INTERNET CABLE DI WILAYAH JAKARTA DAN SEKITARNYA. Masters thesis, BINUS.

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Abstract

ANALISIS PENGARUH BRAND IMAGE, BRAND AWARENESS, PERCEIVED QUALITY, DAN SWITCHING COST DALAM PEMBENTUKAN BRAND LOYALTY PENYEDIA LAYANAN INTERNET CABLE DI WILAYAH JAKARTA DAN SEKITARNYA. - Brand Image, Brand Awareness, Perceived Quality, Switching Cost dan Brand Loyalty

Item Type: Thesis (Masters)
Additional Information: TS-R-2009-0239
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:33
Last Modified: 11 Jan 2012 20:33
URI: http://eprints.binus.ac.id/id/eprint/10115

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