ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA PENGGUNA KARTU PRA BAYAR GSM (STUDI KASUS KARTU PRABAYAR XL BEBAS DAN SIMPATI TELKOMSEL)

ARTHUR, ANDRE (2010) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA PENGGUNA KARTU PRA BAYAR GSM (STUDI KASUS KARTU PRABAYAR XL BEBAS DAN SIMPATI TELKOMSEL). Masters thesis, BINUS.

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Abstract

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA PENGGUNA KARTU PRA BAYAR GSM (STUDI KASUS KARTU PRABAYAR XL BEBAS DAN SIMPATI TELKOMSEL) - Produk, harga, layanan purna jual, switching cost, realibility, daya tarik pesaing, loyalitas konsumen

Item Type: Thesis (Masters)
Additional Information: TS-R-2010-0043
Subjects: CONSUMER BEHAVIOR
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:33
Last Modified: 11 Jan 2012 20:33
URI: http://eprints.binus.ac.id/id/eprint/10126

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