PENGARUH VERTICAL BRAND EXTENSION TERHADAP BRAND EQUITY : STUDI EMPIRIS PADA SOUR SALLY

EDISON, DANIEL (2010) PENGARUH VERTICAL BRAND EXTENSION TERHADAP BRAND EQUITY : STUDI EMPIRIS PADA SOUR SALLY. Masters thesis, BINUS.

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Abstract

PENGARUH VERTICAL BRAND EXTENSION TERHADAP BRAND EQUITY : STUDI EMPIRIS PADA SOUR SALLY - Vertical brand extension, brand equity, perceived image fit, customers attitude toward brand extension, distancing technique.

Item Type: Thesis (Masters)
Additional Information: TS-R-2010-0086
Subjects: VERTICAL BRAND EXTENSION
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:33
Last Modified: 11 Jan 2012 20:33
URI: http://eprints.binus.ac.id/id/eprint/10156

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