JULIANA, JULIANA (2010) ANALISIS PERBANDINGAN BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY EXTRA JOSS DAN KUKU BIMA ENER-G SERTA KORELASINYA DENGAN CUSTOMER LOYALTY (STUDI KASUS: KONSUMEN ENERGY DRINK DI JAKARTA BARAT). Masters thesis, BINUS.
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Abstract
ANALISIS PERBANDINGAN BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY EXTRA JOSS DAN KUKU BIMA ENER-G SERTA KORELASINYA DENGAN CUSTOMER LOYALTY (STUDI KASUS: KONSUMEN ENERGY DRINK DI JAKARTA BARAT) - Brand awareness, brand association, perceived quality, customer loyalty, energy drink.
Item Type: | Thesis (Masters) |
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Additional Information: | TS-R-2010-0103 |
Subjects: | BRAND ANALYSIS |
Divisions: | Faculty of Economics and Business > School of Management |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:34 |
Last Modified: | 11 Jan 2012 20:34 |
URI: | http://eprints.binus.ac.id/id/eprint/10163 |
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