MADE DWI WAHYUDI ANTARA, I (2010) ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA PRODUK KARTU SIMPATI TELKOMSEL. Masters thesis, BINUS.
|
["document_typename_pdf" not defined]
Abstrak__10-107.pdf Download (29kB) | Preview |
Official URL: http://library.binus.ac.id/Collections/ethesis_det...
Abstract
ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA PRODUK KARTU SIMPATI TELKOMSEL - Brand equity, brand awareness, brand association, perceived quality, brand loyalty, purchase decision.
Item Type: | Thesis (Masters) |
---|---|
Additional Information: | TS-R-2010-0107 |
Subjects: | BRAND EQUITY |
Divisions: | Faculty of Economics and Business > School of Management |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:34 |
Last Modified: | 11 Jan 2012 20:34 |
URI: | http://eprints.binus.ac.id/id/eprint/10165 |
Actions (login required)
![]() |
View Item |