ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA PRODUK KARTU SIMPATI TELKOMSEL

MADE DWI WAHYUDI ANTARA, I (2010) ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA PRODUK KARTU SIMPATI TELKOMSEL. Masters thesis, BINUS.

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Abstract

ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA PRODUK KARTU SIMPATI TELKOMSEL - Brand equity, brand awareness, brand association, perceived quality, brand loyalty, purchase decision.

Item Type: Thesis (Masters)
Additional Information: TS-R-2010-0107
Subjects: BRAND EQUITY
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:34
Last Modified: 11 Jan 2012 20:34
URI: http://eprints.binus.ac.id/id/eprint/10165

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