MADE DWI WAHYUDI ANTARA, I (2010) ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA PRODUK KARTU SIMPATI TELKOMSEL. Masters thesis, BINUS.
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Abstract
ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA PRODUK KARTU SIMPATI TELKOMSEL - Brand equity, brand awareness, brand association, perceived quality, brand loyalty, purchase decision.
| Item Type: | Thesis (Masters) |
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| Additional Information: | TS-R-2010-0107 |
| Subjects: | BRAND EQUITY |
| Divisions: | Faculty of Economics and Business > School of Management |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 11 Jan 2012 20:34 |
| Last Modified: | 11 Jan 2012 20:34 |
| URI: | http://eprints.binus.ac.id/id/eprint/10165 |
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