PRAWIRANATA, ALDIANSYAH (2010) PENGARUH PRICE PERCEPTIONS, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP INTENTION TO BUY PADA INDUSTRI PENERBANGAN (STUDI PADA PT. Indonesia AirAsia). Masters thesis, BINUS.
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Abstract
PENGARUH PRICE PERCEPTIONS, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP INTENTION TO BUY PADA INDUSTRI PENERBANGAN (STUDI PADA PT. Indonesia AirAsia) - Price perceptions, perceived quality, brand awareness, intentions to buy
Item Type: | Thesis (Masters) |
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Additional Information: | TS-R-2010-0109 |
Subjects: | UNCATEGORIZED |
Divisions: | Faculty of Economics and Business > School of Accounting |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:34 |
Last Modified: | 11 Jan 2012 20:34 |
URI: | http://eprints.binus.ac.id/id/eprint/10167 |
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