PENGARUH PRICE PERCEPTIONS, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP INTENTION TO BUY PADA INDUSTRI PENERBANGAN (STUDI PADA PT. Indonesia AirAsia)

PRAWIRANATA, ALDIANSYAH (2010) PENGARUH PRICE PERCEPTIONS, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP INTENTION TO BUY PADA INDUSTRI PENERBANGAN (STUDI PADA PT. Indonesia AirAsia). Masters thesis, BINUS.

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Abstract

PENGARUH PRICE PERCEPTIONS, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP INTENTION TO BUY PADA INDUSTRI PENERBANGAN (STUDI PADA PT. Indonesia AirAsia) - Price perceptions, perceived quality, brand awareness, intentions to buy

Item Type: Thesis (Masters)
Additional Information: TS-R-2010-0109
Subjects: UNCATEGORIZED
Divisions: Faculty of Economics and Business > School of Accounting
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:34
Last Modified: 11 Jan 2012 20:34
URI: http://eprints.binus.ac.id/id/eprint/10167

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