SURYA APRIYANTO, ANDHIE (2010) ANALISA PENGARUH EXPERIENTIAL MARKETING TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER INTENTION DI WAHANA SEAWORLD INDONESIA. Masters thesis, BINUS.
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Abstract
ANALISA PENGARUH EXPERIENTIAL MARKETING TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER INTENTION DI WAHANA SEAWORLD INDONESIA - Edutainment, experiental marketing, customer satisfaction, customer intention, SEM, lisrel 8.51
| Item Type: | Thesis (Masters) |
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| Additional Information: | TS-R-2010-0110 |
| Subjects: | MARKETING STRATEGY |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 11 Jan 2012 20:34 |
| Last Modified: | 11 Jan 2012 20:34 |
| URI: | http://eprints2.binus.ac.id/id/eprint/10168 |
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