ANALYSIS OF PERSONAL BRAND PERFORMANCE GAP USING NETNOGRAPHY (CASE OF SBY)

AGUSYAM SUGIARTO, YOKTAN (2010) ANALYSIS OF PERSONAL BRAND PERFORMANCE GAP USING NETNOGRAPHY (CASE OF SBY). Masters thesis, BINUS.

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Abstract

ANALYSIS OF PERSONAL BRAND PERFORMANCE GAP USING NETNOGRAPHY (CASE OF SBY) - Brand, personal brand, personal brand identity, personal brand image, personal brand gap, personal brand performance.

Item Type: Thesis (Masters)
Additional Information: TS-R-2010-0127
Subjects: BRAND ANALYSIS
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:34
Last Modified: 11 Jan 2012 20:34
URI: http://eprints.binus.ac.id/id/eprint/10173

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