ELVY, ELVY (2011) PENGARUH ULASAN BUKU DAN DESAIN SAMPUL TERHADAP PERSEPSI KUALITAS YANG BERDAMPAK PADA KEINGINAN MEMBELI KONSUMEN. Masters thesis, BINUS.
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Abstract
PENGARUH ULASAN BUKU DAN DESAIN SAMPUL TERHADAP PERSEPSI KUALITAS YANG BERDAMPAK PADA KEINGINAN MEMBELI KONSUMEN - Extrinsic cues, expert opinion, desain sampul, persepsi kualitas, purchase intention
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | TS-R-2011-0014 |
| Subjects: | CONSUMER RELATIONSHIP MANAGEMENT |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 11 Jan 2012 20:34 |
| Last Modified: | 11 Jan 2012 20:34 |
| URI: | http://eprints.binus.ac.id/id/eprint/10180 |
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