THE EFFECT OF WORD OF MOUTH COMMUNICATION AND PERCEIVED QUALITY ON CONSUMER DECISION MAKING OF BLACKBERRY SMARTPHONES WHICH MODERATED BY GENDER (STUDY OF CONSUMERS IN JAKARTA)

PRATOMO, TEGUH (2011) THE EFFECT OF WORD OF MOUTH COMMUNICATION AND PERCEIVED QUALITY ON CONSUMER DECISION MAKING OF BLACKBERRY SMARTPHONES WHICH MODERATED BY GENDER (STUDY OF CONSUMERS IN JAKARTA). Masters thesis, BINUS.

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Abstract

THE EFFECT OF WORD OF MOUTH COMMUNICATION AND PERCEIVED QUALITY ON CONSUMER DECISION MAKING OF BLACKBERRY SMARTPHONES WHICH MODERATED BY GENDER (STUDY OF CONSUMERS IN JAKARTA) - Consumer decision making, word of mouth communication, percieved quality, gender, youth subculture, quantitative research methodology, multiple regression model, and moderating variable.

Item Type: Thesis (Masters)
Additional Information: TS-R-2011-0028
Subjects: BLACKBERRY
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:34
Last Modified: 11 Jan 2012 20:34
URI: http://eprints2.binus.ac.id/id/eprint/10184

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