Cellular Post-Merger Brand Management to Secure the Promising Expanding Market (Case Study in PT. Indosat)

Hamim, Affancik and Sanusi, Desmond and iagian, Schatzquelle (2004) Cellular Post-Merger Brand Management to Secure the Promising Expanding Market (Case Study in PT. Indosat). Masters thesis, BINUS.

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Abstract

Cellular Post-Merger Brand Management to Secure the Promising Expanding Market (Case Study in PT. Indosat) - merger, brand management, cellular, brand equity, consumer.

Item Type: Thesis (Masters)
Additional Information: TS2004-0034
Subjects: BRAND ANALYSIS
Divisions: UNCATEGORIZED > School of UNCATEGORIZED
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:36
Last Modified: 11 Jan 2012 20:36
URI: http://eprints2.binus.ac.id/id/eprint/10650

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