Affordable Quality and Comfort: Marketing Strategy for Honda Automobile Spare Parts in Building New Image (Case Study at PT. Honda Prospect Motor)

Yuniar, Hubert and Wijaya, Ilham and Wahdy, Wahdy (2004) Affordable Quality and Comfort: Marketing Strategy for Honda Automobile Spare Parts in Building New Image (Case Study at PT. Honda Prospect Motor). Masters thesis, BINUS.

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Abstract

Affordable Quality and Comfort: Marketing Strategy for Honda Automobile Spare Parts in Building New Image (Case Study at PT. Honda Prospect Motor) - Automotive, Spare Parts, Marketing, Image, Marketing Communication

Item Type: Thesis (Masters)
Additional Information: TS2004-0043
Subjects: MARKETING
Divisions: UNCATEGORIZED > School of UNCATEGORIZED
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:36
Last Modified: 11 Jan 2012 20:36
URI: http://eprints.binus.ac.id/id/eprint/10659

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