ANALISIS PENGARUH CORPORATE IMAGE DAN ATRIBUT PRODUK TERHADAP BRAND TRUST SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PELUMAS PERTAMINA PRIMA XP (STUDI KASUS : OLIMART PERTAMINA FARLY, CV. FARLY SERVICE)

ELFIAN, FERDY and HANUM, SARITA (2011) ANALISIS PENGARUH CORPORATE IMAGE DAN ATRIBUT PRODUK TERHADAP BRAND TRUST SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PELUMAS PERTAMINA PRIMA XP (STUDI KASUS : OLIMART PERTAMINA FARLY, CV. FARLY SERVICE). Undergraduate thesis, BINUS.

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Abstract

ANALISIS PENGARUH CORPORATE IMAGE DAN ATRIBUT PRODUK TERHADAP BRAND TRUST SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PELUMAS PERTAMINA PRIMA XP (STUDI KASUS : OLIMART PERTAMINA FARLY, CV. FARLY SERVICE) - Corporate Image, Atribut Produk, Brand Trust, Keputusan Pembelian

Item Type: Thesis (Undergraduate)
Additional Information: 2011-2-00606-MN
Subjects: BRAND CHOICE
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 14 May 2012 17:29
Last Modified: 14 May 2012 17:29
URI: http://eprints.binus.ac.id/id/eprint/12568

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