ELFIAN, FERDY and HANUM, SARITA (2011) ANALISIS PENGARUH CORPORATE IMAGE DAN ATRIBUT PRODUK TERHADAP BRAND TRUST SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PELUMAS PERTAMINA PRIMA XP (STUDI KASUS : OLIMART PERTAMINA FARLY, CV. FARLY SERVICE). Undergraduate thesis, BINUS.
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Abstract
ANALISIS PENGARUH CORPORATE IMAGE DAN ATRIBUT PRODUK TERHADAP BRAND TRUST SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PELUMAS PERTAMINA PRIMA XP (STUDI KASUS : OLIMART PERTAMINA FARLY, CV. FARLY SERVICE) - Corporate Image, Atribut Produk, Brand Trust, Keputusan Pembelian
Item Type: | Thesis (Undergraduate) |
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Additional Information: | 2011-2-00606-MN |
Subjects: | BRAND CHOICE |
Divisions: | Faculty of Economics and Business > School of Management |
Depositing User: | Mr. Super Admin |
Date Deposited: | 14 May 2012 17:29 |
Last Modified: | 14 May 2012 17:29 |
URI: | http://eprints.binus.ac.id/id/eprint/12568 |
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