Investigation on Customer-Based Brand Equity towards Italian Restaurant in Jakarta A Case Study of Pizza Marzano Jakarta

ANGGIE, ANGGIE (2012) Investigation on Customer-Based Brand Equity towards Italian Restaurant in Jakarta A Case Study of Pizza Marzano Jakarta. Undergraduate thesis, BINUS.

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Abstract

Investigation on Customer-Based Brand Equity towards Italian Restaurant in Jakarta A Case Study of Pizza Marzano Jakarta - Customer-Based Brand Equity, Italian Restaurant, Pizza Marzano Indonesia, Brand Image and Positioning, Social Media Promotions

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0009
Subjects: BANKS AND banking -- Customer services
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 14 May 2012 17:30
Last Modified: 14 May 2012 17:30
URI: http://eprints.binus.ac.id/id/eprint/12685

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