GEORDANI SAIMIMA, OKKY (2012) Indonesias Event Sponsorship Effectiveness towards Purchase Intention: the essential roles of product knowledge and Corporate Social Responsibility. Undergraduate thesis, BINUS.
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Abstract
Indonesias Event Sponsorship Effectiveness towards Purchase Intention: the essential roles of product knowledge and Corporate Social Responsibility - Java Jazz festival 2011, AXIS, product knowledge, corporate social responsibilities, commitment, purchase intention, Indonesia, event-sponsorship
Item Type: | Thesis (Undergraduate) |
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Additional Information: | BI-MK-2012-0027 |
Subjects: | PURCHASE INTENTION |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 14 May 2012 17:30 |
Last Modified: | 14 May 2012 17:30 |
URI: | http://eprints.binus.ac.id/id/eprint/12689 |
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