Indonesias Event Sponsorship Effectiveness towards Purchase Intention: the essential roles of product knowledge and Corporate Social Responsibility

GEORDANI SAIMIMA, OKKY (2012) Indonesias Event Sponsorship Effectiveness towards Purchase Intention: the essential roles of product knowledge and Corporate Social Responsibility. Undergraduate thesis, BINUS.

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Abstract

Indonesias Event Sponsorship Effectiveness towards Purchase Intention: the essential roles of product knowledge and Corporate Social Responsibility - Java Jazz festival 2011, AXIS, product knowledge, corporate social responsibilities, commitment, purchase intention, Indonesia, event-sponsorship

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0027
Subjects: PURCHASE INTENTION
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 14 May 2012 17:30
Last Modified: 14 May 2012 17:30
URI: http://eprints.binus.ac.id/id/eprint/12689

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