Understanding Attitudes Toward and Behaviors in Response to Product Placement in Jakarta

PRIHATONO N, TRY (2012) Understanding Attitudes Toward and Behaviors in Response to Product Placement in Jakarta. Undergraduate thesis, BINUS.

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Abstract

Understanding Attitudes Toward and Behaviors in Response to Product Placement in Jakarta - Product Placement Attitudes, Product Placement Behaviors, Consumer Socialization Framework, Frequency of Movie Watching, Peer Communications, Jakarta Consumers, Consumer Behavior

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0038
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 14 May 2012 17:30
Last Modified: 14 May 2012 17:30
URI: http://eprints.binus.ac.id/id/eprint/12693

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