INDONESIAN TOURISTS’ PREFERENCES INFLUENCE OF CONSCIOUS AND UNCONSCIOUS MOTIVES

Ismayanti, Ismayanti and Ina, Djamhur and Levyda, Levyda (2011) INDONESIAN TOURISTS’ PREFERENCES INFLUENCE OF CONSCIOUS AND UNCONSCIOUS MOTIVES. Jurnal The Winners, 12 (01). ISSN 1412-1212

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Abstract

Motivation is the foremost variable to explain the travel preferences. It is identified that there are two motives of travelling: inner intention as the unconscious motives and outer magnet as the conscious motives. Inner intentions derive from tourists’ mindset and push the actor to perform. Outer magnet is created by destination (tourism supplier, operators, hotelier etc.) to pull the customers. From 331 respondents in Jakarta (capital city) and Bandung as tourist generating regions in Indonesia showed that there are partial element of inner intention that encourage Indonesian to travel: religiousness and leisure time, and there are collective element of outer magnet that fascinate Indonesian tourist: cultural attraction and activities, outrange between domicile region and destination, and sophisticated amenities.

Item Type: Article
Additional Information: 12_Volume 12 / Nomor 01 / March 2011_INDONESIAN TOURISTS’ PREFERENCES INFLUENCE OF CONSCIOUS AND UNCONSCIOUS MOTIVES
Subjects: Economic, Business, Management and Information System
Divisions: Jurnal The Winners > Volume 12 / Nomor 01 / March 2011
Depositing User: Mr. Super Admin
Date Deposited: 05 Jun 2012 04:54
Last Modified: 30 Jan 2013 02:44
URI: http://eprints.binus.ac.id/id/eprint/13406

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