THE IMPORTANCE OF UNDERSTANDING CULTURAL AWARENESS FOR MANAGERS IN THE HOSPITALITY INDUSTRY (IN INDONESIA)

Hera, Oktadiana and Rendy, Herindra Djauhari (2011) THE IMPORTANCE OF UNDERSTANDING CULTURAL AWARENESS FOR MANAGERS IN THE HOSPITALITY INDUSTRY (IN INDONESIA). Jurnal Binus Business Review, 02 (01). ISSN 2087-1228

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Abstract

Cultural awareness is a basic knowledge that each individuality must has. In hotel industry, there are positive advantages that could be reached if a manager could appreciate a cultural, value, attitude differences of each person. This paper adjusts how important the understanding of cultural diversity and pragmatic implementation from several cross cultural communication theory, especially for managers in hotel industry. This paper also describes examples of cultural attitude and habits from some countries that could be refferences in workforce diversity.

Item Type: Article
Additional Information: 12_Volume 02 / Nomor 01 / May 2011_THE IMPORTANCE OF UNDERSTANDING CULTURAL AWARENESS FOR MANAGERS IN THE HOSPITALITY INDUSTRY (IN INDONESIA)
Subjects: Economic, Business, Management and Information System
Divisions: Jurnal Binus Business Review > Volume 02 / Nomor 01 / May 2011
Depositing User: Mr. Super Admin
Date Deposited: 05 Jun 2012 04:54
Last Modified: 30 Jan 2013 03:01
URI: http://eprints.binus.ac.id/id/eprint/13584

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