ANALISIS PREFERENSI KONSUMEN DALAM PEMlLlHAN JASA OPERATOR TELEKOMUNIKASI SELULER UNTUK PERANCANGAN BUSINESS PLAN

Elly, Wuryaningtyas Yunitasari and Farham, HM saleh (2009) ANALISIS PREFERENSI KONSUMEN DALAM PEMlLlHAN JASA OPERATOR TELEKOMUNIKASI SELULER UNTUK PERANCANGAN BUSINESS PLAN. Jurnal Teknoin, 14 (02). ISSN 0853-8697

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Abstract

In the lastfiew years, the growing demand of celluler telecommunication service in Indonesia is very well attractive. There were 126 million customers in 2008 andpredicted will be over than 150 million in 2009, while margin EBITDA (earning before interest, tax, depreciation, and amortization) are 40%-50%. These attractive condition indicate that telecommunications business especially cellular has become new iconic in industrial sector in fatherland. Therefore operator cellular must be able to design a business plan to earn more pre-eminently is compared to other celluler telecommunications operator, and probably new investor. This research addresses to see the customer preference that could be used to design a business plan. With conjoin and cluster analysis, this research find that customers interest of 12 atribute of celluler telecommunication services and there were 11 cluster of customers as shown in Table 2 and Table 3 below.

Item Type: Article
Additional Information: 9_Volume 14 / Nomor 02 / August 2009_ANALISIS PREFERENSI KONSUMEN DALAM PEMlLlHAN JASA OPERATOR TELEKOMUNIKASI SELULER UNTUK PERANCANGAN BUSINESS PLAN
Subjects: Industrial Engineering
Divisions: Jurnal Teknoin > Volume 14 / Nomor 02 / August 2009
Depositing User: Mr. Super Admin
Date Deposited: 05 Jun 2012 04:54
Last Modified: 05 Jun 2012 04:54
URI: http://eprints.binus.ac.id/id/eprint/13637

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