INSTRUMEN PERILAKU KONSUMEN SEBAGAI INPUT KOMUNIKASI ORGANISASI EKSTERNAL

Elsye, Rumondang Damanik (2011) INSTRUMEN PERILAKU KONSUMEN SEBAGAI INPUT KOMUNIKASI ORGANISASI EKSTERNAL. Jurnal Humaniora, 02 (01). ISSN 2087-1236

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Abstract

Towards information technology era, every organization is urged to be able to produce information related to its environment in order to survive and to compete. Information gathering process stage will cause to new concept as a basic for organization in its event planning. The purpose of the article is to acknowledge information function related to consumer behavior as organization communication with the public, analyse, produce, and use it for the interest of organization’s working planning. Every data and information in the article come from literature study by processing information from books and mass media. The result of the article that every organization which aims to increase its quality and quantity performance and to compete continuously must understand the consumer behavior through message exchanging with the public which could be used through personal communication strategy.

Item Type: Article
Additional Information: 18_Volume 02 / Nomor 01 / April 2011_INSTRUMEN PERILAKU KONSUMEN SEBAGAI INPUT KOMUNIKASI ORGANISASI EKSTERNAL
Subjects: Language and Culture
Divisions: Jurnal Humaniora > Volume 02 / Nomor 01 / April 2011
Depositing User: Mr. Super Admin
Date Deposited: 05 Jun 2012 04:55
Last Modified: 31 Jan 2013 09:02
URI: http://eprints.binus.ac.id/id/eprint/13808

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