PENGARUH LINGKUNGAN INDIVIDU MAHASISWA DAN KINERJA BAURAN PEMASARAN PERGURUAN TINGGI TERHADAP PROSES KEPUTUSAN MAHASISWA DAN NILAI JASA PENDIDIKAN TINGGI KOMPUTER

Harjanto, Prabowo (2011) PENGARUH LINGKUNGAN INDIVIDU MAHASISWA DAN KINERJA BAURAN PEMASARAN PERGURUAN TINGGI TERHADAP PROSES KEPUTUSAN MAHASISWA DAN NILAI JASA PENDIDIKAN TINGGI KOMPUTER. Jurnal Binus Business Review, 02 (02). ISSN 2087-1228

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Abstract

Colleges offering computer education are increasing, especially with the widespread use ofinformation technology in all fields. This paper presents the results of research that aims to uncover the level ofservice marketing mix of performance conformity with the interests of education and expectations of students.Research conducted descriptive, while the research method used is the method of explanatory survey of 770students and 54 leaders from computer private colleges in Jakarta. The results showed that the individual`senvironment is more influential on the decision process of selecting college students compared the performanceof education services marketing mix. There is a gap between the performance of the marketing mix ofeducational services with the level of expectation and perceived level of student interest. Therefore, leaders ofcomputer private colleges in Jakarta should pay attention to changes in consumer behavior to marketing mixprogram of education services can further enhance the value of education services.

Item Type: Article
Additional Information: 21_Volume 02 / Nomor 02 / November 2011_PENGARUH LINGKUNGAN INDIVIDU MAHASISWA DAN KINERJA BAURAN PEMASARAN PERGURUAN TINGGI TERHADAP PROSES KEPUTUSAN MAHASISWA DAN NILAI JASA PENDIDIKAN TINGGI KOMPUTER
Subjects: Management
Divisions: Jurnal Binus Business Review > Volume 02 / Nomor 02 / November 2011
Depositing User: Mr. Super Admin
Date Deposited: 05 Jun 2012 04:55
Last Modified: 02 Feb 2013 03:09
URI: http://eprints.binus.ac.id/id/eprint/13870

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