ANALISIS FAKTOR PERMINTAAN NON FUNGSIONAL KELOMPOK NON-MEMBER TERHADAP PERMINTAAN (Seri 2)

Iskandar, Putong (2011) ANALISIS FAKTOR PERMINTAAN NON FUNGSIONAL KELOMPOK NON-MEMBER TERHADAP PERMINTAAN (Seri 2). Jurnal Binus Business Review, 02 (02). ISSN 2087-1228

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Abstract

Factor analysis of non functional Demand Non-Member On to Demand aimed to discover whether there is significant influence of non-functional variable on demand. Three independent variables (the effect), ie, X1 for Snob Effect (Mode), X2 for the Bandwagon effect (Prestige) and X3 for the Veblen Effect (Show-off) and 1 dependent variable Y for Demand. The number of respondents of 50 and 22 indicators is statistically valid. Analysis tool using the Model Correlation and simple Regression (Simple/Bivariate), Correlation and Regression Simultaneously (Multiple) Regression and Partial Correlation. The results of analysis proved statistically with LOC of 95%, indicating that the bivariate, partial unison and Simultaneously there is positive and significant correlation between variables X to Y, except for variable X2 (Prestige) on Bivariate correlation.

Item Type: Article
Additional Information: 21_Volume 02 / Nomor 02 / November 2011_ANALISIS FAKTOR PERMINTAAN NON FUNGSIONAL KELOMPOK NON-MEMBER TERHADAP PERMINTAAN (Seri 2)
Subjects: Management
Divisions: Jurnal Binus Business Review > Volume 02 / Nomor 02 / November 2011
Depositing User: Mr. Super Admin
Date Deposited: 05 Jun 2012 04:55
Last Modified: 02 Feb 2013 04:09
URI: http://eprints2.binus.ac.id/id/eprint/13903

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