PENGARUH KUALITAS PELAYANAN DAN PRODUK TERHADAP CITRA PERUSAHAAN

Cecep, Hidayat and Pritha, Putri Warahapsara (2010) PENGARUH KUALITAS PELAYANAN DAN PRODUK TERHADAP CITRA PERUSAHAAN. Jurnal Manajemen, 01 (02). ISSN 2086-0331

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Abstract

Ths study has two objectives, the fimt is to know the influence of the service quality and v i npgro duct quality towards the image of PT Bank Sinarmas. The second is to know the influence of the service quality, saving product quality and the company image towards the customer loyality of PT Bank Sinarmas. The types of this study used is associative sun/ey and the analysis technique used is the path analysis. The data are obtained through a survey with questionaire as the main instrument which were distributed to the custumers of PT Bank Sinarmas Main Branch who were choosen as respondents. The results of the study indicates that the se~icequ ality and saving product qualily influencing the company image significantly. Besides, the service quality, the saving product quality and the company image influencing the custumer loydty significantly.

Item Type: Article
Additional Information: 21_Volume 01 / Nomor 02 / February 2010_PENGARUH KUALITAS PELAYANAN DAN PRODUK TERHADAP CITRA PERUSAHAAN
Subjects: Management
Divisions: Jurnal Manajemen > Volume 01 / Nomor 02 / February 2010
Depositing User: Mr. Super Admin
Date Deposited: 05 Jun 2012 05:46
Last Modified: 05 Jun 2012 05:46
URI: http://eprints.binus.ac.id/id/eprint/13941

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