PENENTU KEPUTUSAN PEMBELIAN PIANO YAMAHA BEKAS

Retno, Dewanti and Tjia, Fie Chu and Idris, Gautama (2010) PENENTU KEPUTUSAN PEMBELIAN PIANO YAMAHA BEKAS. Jurnal Manajemen, 01 (02). ISSN 2086-0331

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Abstract

Demi Music Centre is a business which one selling music tools that specialized the product selling on Piano second hand that proposed more choice and price variation to consumer. Curently, Company has been improve of sales then argue urgent to measure the varible which giving influence towards purchase decision, This research aims to measure the influence of Brand image, the line advertise and Social factor towards purchase decision product of Yamaha3 Piano second hand Method of this research used Decriptif Assosiatic Pearson Correlation, so used simple regression Correlation method and Multiple regression method. Population on this research is Demi Music Centres Custober. The collecting sample used Slovin Formula that totally of sample is 60 respondent Result of the research explained that all independent variables giving signiticant influence towardspurchase decision,

Item Type: Article
Additional Information: 21_Volume 01 / Nomor 02 / February 2010_PENENTU KEPUTUSAN PEMBELIAN PIANO YAMAHA BEKAS
Subjects: BRAND IMAGE
Divisions: Jurnal Manajemen > Volume 01 / Nomor 02 / February 2010
Depositing User: Mr. Super Admin
Date Deposited: 05 Jun 2012 05:46
Last Modified: 06 Jan 2015 14:42
URI: http://eprints.binus.ac.id/id/eprint/13946

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