ANALISIS PENGARUH SERVICE QUALITY DAN IMPLEMENTASI EXPERIENTAL MARKETING TERHADAP CUSTOMER ATTITUDE DAN DAMPAKNYA TERHADAP CUSTOMER INTENTION PADA THEME PARK (STUDI KASUS : DUNIA FANTASI, TAMAN IMPIAN JAYA ANCOL, JAKARTA UTARA)

EFRARIN PURNAMADITA, DWI (2012) ANALISIS PENGARUH SERVICE QUALITY DAN IMPLEMENTASI EXPERIENTAL MARKETING TERHADAP CUSTOMER ATTITUDE DAN DAMPAKNYA TERHADAP CUSTOMER INTENTION PADA THEME PARK (STUDI KASUS : DUNIA FANTASI, TAMAN IMPIAN JAYA ANCOL, JAKARTA UTARA). Undergraduate thesis, BINUS.

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Abstract

ANALISIS PENGARUH SERVICE QUALITY DAN IMPLEMENTASI EXPERIENTAL MARKETING TERHADAP CUSTOMER ATTITUDE DAN DAMPAKNYA TERHADAP CUSTOMER INTENTION PADA THEME PARK (STUDI KASUS : DUNIA FANTASI, TAMAN IMPIAN JAYA ANCOL, JAKARTA UTARA) - Service Quality, Experiential Marketing, Customer Attitude, Customer Intention

Item Type: Thesis (Undergraduate)
Additional Information: 2012-1-00445-MN
Subjects: QUALITY OF SERVICE
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 03 Sep 2012 07:08
Last Modified: 03 Sep 2012 07:08
URI: http://eprints.binus.ac.id/id/eprint/14260

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