Pengaruh Krisis Ekonomi Terhadap Perilaku Konsumsi

Cecilia, Cecilia (2003) Pengaruh Krisis Ekonomi Terhadap Perilaku Konsumsi. Laporan Teknis Berkala KA, 11 (2). 85 - 90. ISSN 0853-6740

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Abstract

Consumers are reining in spending and trying to maximize the value of every money. The net result is that price has become a bigger concern. Consumers are no longer willing to pay a premium for a brand name if they don’t see a tangible defference between a well-known item and other product alternatives.

Item Type: Article
Additional Information: 13_Volume 11 / Nomor 2 / Juni 2003_Pengaruh Krisis Ekonomi Terhadap Perilaku Konsumsi
Subjects: Accounting and Computer Science
Divisions: ?? journal_16_13_Volume-11-Nomor-2-Juni-2003 ??
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 08:16
Last Modified: 11 Apr 2013 03:48
URI: http://eprints.binus.ac.id/id/eprint/16036

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