Indrawati, Titik (1999) TEORI DAN IMPLEMENTASI PEMASARAN RELASIONAL. Laporan Teknis Berkala Manajemen, 07 (02). ISSN 0853-6740

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This paper mainly presents the theory and implementation of the relationship marketing. Relationship marketing is a form of market exchange that seeks to integrate customers in designing, development, manufacturing, and selling of products. Emergence of this new marketing paradigm has shifted marketing approach to knowledge-based and experience-based marketing. These two fundamentals, will increasingly define the capabilities of a successful marketing organization. With its strong network of dealers, Caterpillar design better product and provided superior customer service.

Item Type: Article
Additional Information: 21_Volume 07 / Nomor 02 / April 1999_TEORI DAN IMPLEMENTASI PEMASARAN RELASIONAL
Subjects: Management
Divisions: ?? journal_43_21_Volume-07-Nomor-02-April-1999 ??
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 08:16
Last Modified: 11 Apr 2013 02:59
URI: http://eprints.binus.ac.id/id/eprint/16173

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