A CASE STUDY: ANALYSIS OF CITI GIANT COBRANDING CREDIT CARD SUCCESS STORY

VALIANT, IDDEN (2012) A CASE STUDY: ANALYSIS OF CITI GIANT COBRANDING CREDIT CARD SUCCESS STORY. Masters thesis, BINUS.

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Abstract

A CASE STUDY: ANALYSIS OF CITI GIANT COBRANDING CREDIT CARD SUCCESS STORY - co-branding, credit card, Citibank, Hero Group

Item Type: Thesis (Masters)
Additional Information: TS-CS-2012-0025
Subjects: MANAGEMENT
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 14:57
Last Modified: 17 Dec 2012 14:57
URI: http://eprints.binus.ac.id/id/eprint/23236

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