ANALYSIS OF RELATIONSHIP BETWEEN THE DEGREES OF CONSUMER INVOLVEMENT TO BRAND ATTACHMENT ON COMPUTER DEVICE PRODUCT

MAHARANI, CHITRA (2012) ANALYSIS OF RELATIONSHIP BETWEEN THE DEGREES OF CONSUMER INVOLVEMENT TO BRAND ATTACHMENT ON COMPUTER DEVICE PRODUCT. Masters thesis, BINUS.

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Abstract

ANALYSIS OF RELATIONSHIP BETWEEN THE DEGREES OF CONSUMER INVOLVEMENT TO BRAND ATTACHMENT ON COMPUTER DEVICE PRODUCT - Consumer Involvement, Brand Attachment, Segmentation, Relationship Marketing

Item Type: Thesis (Masters)
Additional Information: TS-R-2012-0013
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 14:58
Last Modified: 17 Dec 2012 14:58
URI: http://eprints.binus.ac.id/id/eprint/23543

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