ANALYSIS THE INFLUENCE OF PERCEPTION OF PERFORMANCE, PERCEIVED RISK, BRAND PERSONALITY, LIFESTYLE, AND VIRTUAL BRAND COMMUNITY TO THE INTENTION TO BUY ANDROID SMARTPHONE

RULYNA, RULYNA (2012) ANALYSIS THE INFLUENCE OF PERCEPTION OF PERFORMANCE, PERCEIVED RISK, BRAND PERSONALITY, LIFESTYLE, AND VIRTUAL BRAND COMMUNITY TO THE INTENTION TO BUY ANDROID SMARTPHONE. Masters thesis, BINUS.

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Abstract

ANALYSIS THE INFLUENCE OF PERCEPTION OF PERFORMANCE, PERCEIVED RISK, BRAND PERSONALITY, LIFESTYLE, AND VIRTUAL BRAND COMMUNITY TO THE INTENTION TO BUY ANDROID SMARTPHONE -

Item Type: Thesis (Masters)
Additional Information: TS-R-2012-0044
Subjects: MANAGEMENT
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 14:58
Last Modified: 17 Dec 2012 14:58
URI: http://eprints2.binus.ac.id/id/eprint/23546

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