ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA

ISABELLA WANTAH, PINGKAN and Setiowati, Rini (2012) ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA - Consumer behaviour, shopping, fashion industry, hedonism, utilitarianism, perceived value, customer loyalty, purchased amount

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0173
Subjects: CONSUMER BEHAVIOR
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 14:58
Last Modified: 17 Dec 2012 14:58
URI: http://eprints.binus.ac.id/id/eprint/23550

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