CONSUMER INVOLVEMENT AND THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER TRUST, ATTACHMENT, AND COMMITMENT TOWARD COSMETIC BRAND

DEWI FEBRIANTI, WIDYANA and Lunarjanto., Andy (2012) CONSUMER INVOLVEMENT AND THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER TRUST, ATTACHMENT, AND COMMITMENT TOWARD COSMETIC BRAND. Undergraduate thesis, BINUS.

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Abstract

CONSUMER INVOLVEMENT AND THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER TRUST, ATTACHMENT, AND COMMITMENT TOWARD COSMETIC BRAND - Consumer involvement, brand personality, trust in the brand, attachment in the brand, and commitment in the brand

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0196
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 14:58
Last Modified: 17 Dec 2012 14:58
URI: http://eprints.binus.ac.id/id/eprint/23596

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