HEDONIC AND UTILITARIAN SHOPPING MOTIVATIONS OF FASHION LEADERSHIP AMONG UNIVERSITY STUDENTS IN JAKARTA

SABRINA, JUWINDA and Tiara., Ayuphita (2012) HEDONIC AND UTILITARIAN SHOPPING MOTIVATIONS OF FASHION LEADERSHIP AMONG UNIVERSITY STUDENTS IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

HEDONIC AND UTILITARIAN SHOPPING MOTIVATIONS OF FASHION LEADERSHIP AMONG UNIVERSITY STUDENTS IN JAKARTA - Consumer behavior, Fashion, Leadership, Innovation, Shopping

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0152
Subjects: CONSUMER BEHAVIOR
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 14:59
Last Modified: 17 Dec 2012 14:59
URI: http://eprints.binus.ac.id/id/eprint/23717

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