INVESTIGATING THE SERVICE BRAND: A CUSTOMER LOYALTY PERSPECTIVE ON LOW COST CARRIER IN INDONESIA

CALVIN, CALVIN and Darmayanti, Dahlia (2012) INVESTIGATING THE SERVICE BRAND: A CUSTOMER LOYALTY PERSPECTIVE ON LOW COST CARRIER IN INDONESIA. Undergraduate thesis, BINUS.

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Abstract

INVESTIGATING THE SERVICE BRAND: A CUSTOMER LOYALTY PERSPECTIVE ON LOW COST CARRIER IN INDONESIA - Brand, Service, Image, Reputation, Trust, Customer value, Customer loyalty

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0116
Subjects: BRAND ANALYSIS
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 14:59
Last Modified: 17 Dec 2012 14:59
URI: http://eprints.binus.ac.id/id/eprint/23749

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