MEASURING CUSTOMER LOYALTY THROUGH THE ROLE OF CUSTOMER SATISFACTION AND THE ROLE OF LOYALTY PROGRAM QUALITY IN METRO DEPARTMENT STORE IN INDONESIA

RIZQI ABDILLA, MUHAMMAD and Seska Devi, Fauzia (2012) MEASURING CUSTOMER LOYALTY THROUGH THE ROLE OF CUSTOMER SATISFACTION AND THE ROLE OF LOYALTY PROGRAM QUALITY IN METRO DEPARTMENT STORE IN INDONESIA. Undergraduate thesis, BINUS.

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Abstract

MEASURING CUSTOMER LOYALTY THROUGH THE ROLE OF CUSTOMER SATISFACTION AND THE ROLE OF LOYALTY PROGRAM QUALITY IN METRO DEPARTMENT STORE IN INDONESIA - Customer Satisfaction, Loyalty Program Quality, Personal Interaction Quality, Customer Loyalty

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0168
Subjects: CUSTOMER LOYALTY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 14:59
Last Modified: 17 Dec 2012 14:59
URI: http://eprints.binus.ac.id/id/eprint/23774

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