MODERATING ROLE OF PERSONALITY TRAITS IN RELATIONSHIP BETWEEN SATISFACTION-BASED RELATIONSHIP QUALITY AND BEHAVIORAL LOYALTY IN MOBILE SERVICE CONTEXT IN JAKARTA

WONG, FLORIDA and Rinawati Simanjunt, Evi (2012) MODERATING ROLE OF PERSONALITY TRAITS IN RELATIONSHIP BETWEEN SATISFACTION-BASED RELATIONSHIP QUALITY AND BEHAVIORAL LOYALTY IN MOBILE SERVICE CONTEXT IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

MODERATING ROLE OF PERSONALITY TRAITS IN RELATIONSHIP BETWEEN SATISFACTION-BASED RELATIONSHIP QUALITY AND BEHAVIORAL LOYALTY IN MOBILE SERVICE CONTEXT IN JAKARTA - Mobile Service, Jakarta, Satisfaction, Relationship Quality, Behavioral Loyalty, Personality Traits, Relationship Marketing, Moderating, B2C

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0134
Subjects: MOBILE MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 14:59
Last Modified: 17 Dec 2012 14:59
URI: http://eprints2.binus.ac.id/id/eprint/23789

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