Perceived benefits of credit card loyalty programs: Scale development and implications for relational strategies

JAYADI, WILLY and Hadinata Saputro, ., Daniel (2012) Perceived benefits of credit card loyalty programs: Scale development and implications for relational strategies. Undergraduate thesis, BINUS.

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Abstract

Perceived benefits of credit card loyalty programs: Scale development and implications for relational strategies - Perceived Benefits, Credit Card, Loyalty Programs, Utilitarian Benefits, Hedonic Benefits, Symbolic Benefits, Satisfaction, Loyalty, Perceived Relationship Investment, Relationship Quality

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0197
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 15:00
Last Modified: 17 Dec 2012 15:00
URI: http://eprints2.binus.ac.id/id/eprint/24019

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