THE ANALYSIS OF PRICE PERCEPTION, PRODUCT CHARACTERISTIC, LIFESTYLE, BRAND IMAGE TOWARD CONSUMER MOTIVES TO BUY AT MANGO STORE

ANDREY KALINGGA, FELICIA (2012) THE ANALYSIS OF PRICE PERCEPTION, PRODUCT CHARACTERISTIC, LIFESTYLE, BRAND IMAGE TOWARD CONSUMER MOTIVES TO BUY AT MANGO STORE. Masters thesis, BINUS.

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Abstract

THE ANALYSIS OF PRICE PERCEPTION, PRODUCT CHARACTERISTIC, LIFESTYLE, BRAND IMAGE TOWARD CONSUMER MOTIVES TO BUY AT MANGO STORE - marketing, retail, price perception, product characteristics, lifestyle, brand image, consumer motive

Item Type: Thesis (Masters)
Additional Information: TS-R-2012-0019
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 15:00
Last Modified: 17 Dec 2012 15:00
URI: http://eprints2.binus.ac.id/id/eprint/24149

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