THE EFFECT OF CONSUMERS PERSONAL RECIPROCITY TOWARDS FUTURE PURCHASE INTENTION; A STUDY OF SMARTPHONE USERS IN JAKARTA

JIVATRAM DURGANI, NIKITA and Rinawati Simanjunt, Evi (2012) THE EFFECT OF CONSUMERS PERSONAL RECIPROCITY TOWARDS FUTURE PURCHASE INTENTION; A STUDY OF SMARTPHONE USERS IN JAKARTA. Undergraduate thesis, BINUS.

[img]
Preview
["document_typename_pdf" not defined]
ABSTRAK_250.pdf

Download (11kB) | Preview
Official URL: http://library.binus.ac.id/Collections/ethesis_det...

Abstract

THE EFFECT OF CONSUMERS PERSONAL RECIPROCITY TOWARDS FUTURE PURCHASE INTENTION; A STUDY OF SMARTPHONE USERS IN JAKARTA - Brand Trust, Brand Loyalty, Product Familiarity, Personal Reciprocity and Future Purchase Intentions.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0171
Subjects: BRAND LOYALTY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 15:00
Last Modified: 17 Dec 2012 15:00
URI: http://eprints2.binus.ac.id/id/eprint/24157

Actions (login required)

View Item View Item