THE EFFECT OF MENU DESIGN TOWARDS CUSTOMER PURCHASE INTENTION: A CASE STUDY OF WAROENG MAS KEMAL RESTAURANT

KEMAL RAUSYAN FIKRI, MAS and Seiichi Ramadhan, Ahmad (2012) THE EFFECT OF MENU DESIGN TOWARDS CUSTOMER PURCHASE INTENTION: A CASE STUDY OF WAROENG MAS KEMAL RESTAURANT. Undergraduate thesis, BINUS.

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Abstract

THE EFFECT OF MENU DESIGN TOWARDS CUSTOMER PURCHASE INTENTION: A CASE STUDY OF WAROENG MAS KEMAL RESTAURANT - Menu design, Menu appearance, Menu message, Picture, Purchase intention

Item Type: Thesis (Undergraduate)
Additional Information: BI-HT-2012-0163
Subjects: UNCATEGORIZED
Divisions: Faculty of Economics and Business > School of Hospitality and Tourism Management
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 15:00
Last Modified: 17 Dec 2012 15:00
URI: http://eprints2.binus.ac.id/id/eprint/24160

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