THE EFFECT OF SITE CHARACTERISTICS ON RELATIONSHIP QUALITY FACTORS AND E-WORD OF MOUTH IN ONLINE SHOPPING: AN OBSERVATION CONDUCTED IN JAKARTA

KHIANI, ESHA and Michiko Tamala, Anita (2012) THE EFFECT OF SITE CHARACTERISTICS ON RELATIONSHIP QUALITY FACTORS AND E-WORD OF MOUTH IN ONLINE SHOPPING: AN OBSERVATION CONDUCTED IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

THE EFFECT OF SITE CHARACTERISTICS ON RELATIONSHIP QUALITY FACTORS AND E-WORD OF MOUTH IN ONLINE SHOPPING: AN OBSERVATION CONDUCTED IN JAKARTA - Site characteristics, Customer satisfaction, Relationship quality, E-trust, Ecommitment, E-word of mouth

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0129
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 15:00
Last Modified: 17 Dec 2012 15:00
URI: http://eprints2.binus.ac.id/id/eprint/24161

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