THE EFFECTS OF BRAND CREDIBILITY ON CUSTOMER LOYALTY IN BANKING INDUSTRY

INDRAYANI LUBIS, MELATI (2012) THE EFFECTS OF BRAND CREDIBILITY ON CUSTOMER LOYALTY IN BANKING INDUSTRY. Undergraduate thesis, BINUS.

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Abstract

THE EFFECTS OF BRAND CREDIBILITY ON CUSTOMER LOYALTY IN BANKING INDUSTRY - Brand credibility, Satisfaction, Commitment, WOM recommendation, Switching propensity

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2012-0206
Subjects: BRAND AWARENESS
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 15:00
Last Modified: 17 Dec 2012 15:00
URI: http://eprints.binus.ac.id/id/eprint/24163

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