THE IMPACTS OF COUNTRY-OF-ORIGIN IMAGE TO LOCAL AND FOREIGN BANKS BRAND EQUITY IN INDONESIA

PUTRI SUSANTI, EKA (2012) THE IMPACTS OF COUNTRY-OF-ORIGIN IMAGE TO LOCAL AND FOREIGN BANKS BRAND EQUITY IN INDONESIA. Undergraduate thesis, BINUS.

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Abstract

THE IMPACTS OF COUNTRY-OF-ORIGIN IMAGE TO LOCAL AND FOREIGN BANKS BRAND EQUITY IN INDONESIA - Brand equity, Country of origin, brand image, brand distinctiveness, brand loyalty, Service perceived quality, brand awareness/associations

Item Type: Thesis (Undergraduate)
Additional Information: BI-AC-2012-0210
Subjects: BRAND EQUITY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Dec 2012 15:00
Last Modified: 17 Dec 2012 15:00
URI: http://eprints.binus.ac.id/id/eprint/24166

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