ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY PROGRAMS TOWARDS CONSUMERS' ATTITUDE AND THE IMPACT ON BRAND LOYALTY OF THE BODY SHOP

Dewanti, Retno (2008) ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY PROGRAMS TOWARDS CONSUMERS' ATTITUDE AND THE IMPACT ON BRAND LOYALTY OF THE BODY SHOP. In: The International Conference on Social Sciences & Humanities 2008, 18-20 Jun 2008, Pulau Pinang, Malaysia.

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Item Type: Conference or Workshop Item (Paper)
Subjects: BRAND LOYALTY
CORPORATE SOCIAL RESPONSIBILITY
CONSUMER ATTITUDES
Divisions: Faculty of Economics and Business > School of Management
Depositing User: - Anindito
Date Deposited: 14 Jan 2013 07:45
Last Modified: 14 Jan 2013 07:45
URI: http://eprints2.binus.ac.id/id/eprint/24966

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