ANALYSIS OF INFLUENCE BRAND TRUST AND BRAND IMAGE TOWARDS PURCHASE DECISION THE PRIVATE LABEL PRODUCT AND THEIR IMPACT ON BRAND LOYALTY

Dewanti, Retno and Ismail, Ishak and Tasrihanto, Muhammad Jalu and Prabowo, Aditya (2010) ANALYSIS OF INFLUENCE BRAND TRUST AND BRAND IMAGE TOWARDS PURCHASE DECISION THE PRIVATE LABEL PRODUCT AND THEIR IMPACT ON BRAND LOYALTY. In: 7th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT, 20 March 2010, Surabaya.

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Item Type: Conference or Workshop Item (Paper)
Subjects: BRAND IMAGE
BRAND LOYALTY
Divisions: Faculty of Economics and Business > School of Management
Depositing User: - Anindito
Date Deposited: 14 Jan 2013 07:50
Last Modified: 14 Jan 2013 07:50
URI: http://eprints.binus.ac.id/id/eprint/24972

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