The Influence of Experential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty

Dewanti, Retno and Ismail, Ishak and Wibisono, Steven (2010) The Influence of Experential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty. In: Proceedings 3rd International Conference on Quantitative Methods Used in Economics and Business, 16-18 June 2010, Bandar Lampung.

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Item Type: Conference or Workshop Item (Paper)
Subjects: BRAND IMAGE
BRAND LOYALTY
BRAND ANALYSIS
Divisions: Faculty of Economics and Business > School of Management
Depositing User: - Anindito
Date Deposited: 22 Mar 2013 03:37
Last Modified: 22 Mar 2013 03:37
URI: http://eprints2.binus.ac.id/id/eprint/24976

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