ANALISA PENGARUH ELECTRONIC WORD-OF-MOUTH, ARGUMENT QUALITY, MESSAGE SOURCE CREDIBILITY TERHADAP BRAND IMAGE DAN DAMPAKNYA PADA PURCHASE INTENTION

RIYANDIKA NUGRAHA, MARZA and Tang Herman, SE., MM, Robertus (2013) ANALISA PENGARUH ELECTRONIC WORD-OF-MOUTH, ARGUMENT QUALITY, MESSAGE SOURCE CREDIBILITY TERHADAP BRAND IMAGE DAN DAMPAKNYA PADA PURCHASE INTENTION. Undergraduate thesis, BINUS.

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Abstract

ANALISA PENGARUH ELECTRONIC WORD-OF-MOUTH, ARGUMENT QUALITY, MESSAGE SOURCE CREDIBILITY TERHADAP BRAND IMAGE DAN DAMPAKNYA PADA PURCHASE INTENTION -

Item Type: Thesis (Undergraduate)
Additional Information: 2013-1-00144-MN
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 29 May 2013 15:55
Last Modified: 30 May 2013 09:17
URI: http://eprints2.binus.ac.id/id/eprint/25862

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