HALIM, RIANA (2013) ANALISIS PENGARUH KARAKTERISTIK PERSEPSI KUALITAS, KESADARAN MERK, REFERENSI KELOMPOK DAN IKLAN TERHADAP LOYALITAS PELANGGAN SERTA TERHADAP WORD OF MOUTH PADA MINYAK KAYU PUTIH CAP LANG. Masters thesis, BINUS.
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Abstract
ANALISIS PENGARUH KARAKTERISTIK PERSEPSI KUALITAS, KESADARAN MERK, REFERENSI KELOMPOK DAN IKLAN TERHADAP LOYALITAS PELANGGAN SERTA TERHADAP WORD OF MOUTH PADA MINYAK KAYU PUTIH CAP LANG - perilaku konsumen, loyalitas pelanggan, word of mouth, persepsi kualitas, referensi kelompok, iklan, kesadaran merek
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | TS-R-2013-0026 |
| Subjects: | CONSUMER BEHAVIOR |
| Divisions: | Faculty of Economics and Business > School of Management |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 29 May 2013 15:55 |
| Last Modified: | 19 Nov 2013 07:31 |
| URI: | http://eprints2.binus.ac.id/id/eprint/26020 |
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