MARLENE, MARLENE (2013) ANALISIS PENGARUH SELF-CONCEPT, CONSUMER\'S ATTITUDE, PERCEIVED PRICE, DAN PERCEPTION ON PRODUCT QUALITY TERHADAP BRAND PURCHASE INTENTION (STUDI PADA PRODUK PERAWATAN TUBUH VIVELLE). Masters thesis, BINUS.
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Abstract
ANALISIS PENGARUH SELF-CONCEPT, CONSUMER\'S ATTITUDE, PERCEIVED PRICE, DAN PERCEPTION ON PRODUCT QUALITY TERHADAP BRAND PURCHASE INTENTION (STUDI PADA PRODUK PERAWATAN TUBUH VIVELLE) - self-concept, consumer’s attitude, perceived price, perception on product quality, brand purchase intention
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | TS-R-2013-0012 |
| Subjects: | UNCATEGORIZED |
| Divisions: | Faculty of Economics and Business > School of Management |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 29 May 2013 15:55 |
| Last Modified: | 30 May 2013 08:32 |
| URI: | http://eprints.binus.ac.id/id/eprint/26052 |
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