ANALISIS PENGARUH SELF-CONCEPT, CONSUMER\'S ATTITUDE, PERCEIVED PRICE, DAN PERCEPTION ON PRODUCT QUALITY TERHADAP BRAND PURCHASE INTENTION (STUDI PADA PRODUK PERAWATAN TUBUH VIVELLE)

MARLENE, MARLENE (2013) ANALISIS PENGARUH SELF-CONCEPT, CONSUMER\'S ATTITUDE, PERCEIVED PRICE, DAN PERCEPTION ON PRODUCT QUALITY TERHADAP BRAND PURCHASE INTENTION (STUDI PADA PRODUK PERAWATAN TUBUH VIVELLE). Masters thesis, BINUS.

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Abstract

ANALISIS PENGARUH SELF-CONCEPT, CONSUMER\'S ATTITUDE, PERCEIVED PRICE, DAN PERCEPTION ON PRODUCT QUALITY TERHADAP BRAND PURCHASE INTENTION (STUDI PADA PRODUK PERAWATAN TUBUH VIVELLE) - self-concept, consumer’s attitude, perceived price, perception on product quality, brand purchase intention

Item Type: Thesis (Masters)
Additional Information: TS-R-2013-0012
Subjects: UNCATEGORIZED
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 29 May 2013 15:55
Last Modified: 30 May 2013 08:32
URI: http://eprints.binus.ac.id/id/eprint/26052

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